Author: John L. Graham, Philip R. Cateora ISBN-10: 0073080063 ISBN-13: 9780073080062 Edition: 13 Format: Hardcover Publication Year: 2006 |
List Price: $182.50 |
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| Details | |
| Publication Date: | 2006-03-01 |
| Series: | McGraw Hill/Irwin Series in Marketing |
| Size | |
| Height: | 11.0 in |
| Width: | 8.8 in |
| Thickness: | 1.2 in |
| Weight: | 60.8 oz |